Globally Managed Operations · Since 2015

Powering Global Retail
Programs — End to End.

MerchServe Global Pvt. Ltd. delivers fully managed, compliance-driven operations for fashion retail manufacturers, suppliers, and traders across North America, Canada, and Europe.

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10+
Years in Operation
100+
Global Brand Partners
30+
Retail Clients Served
5
Countries of Operation
Fashion Retail Operations
Licensed Merchandising
Supply Chain Management
Art Proofing Services
Accounting & Finance
E-Commerce 360°
AI Automation Operations
Dropship Management
Fashion Retail Operations
Licensed Merchandising
Supply Chain Management
Art Proofing Services
Accounting & Finance
E-Commerce 360°
AI Automation Operations
Dropship Management
MerchServe Global team Strategy session
2015Est.
Who We Are

A Decade of Operational Excellence in Global Fashion Retail

Founded in 2015 and operating globally since 2017, MerchServe Global Pvt. Ltd. is a trusted managed services partner for fashion retail manufacturers, suppliers, and licensors worldwide. We embed deeply within our clients' operations, delivering precision and excellence across every function.

Headquartered in Noida, India, with a corporate presence in Delhi, we serve programs for Walmart, Macy's, Kohl's, Hot Topic and 20+ major North American and European retail chains.

Talk to Our Team
2015
Founded in Delhi. First client programs launched in fashion retail operations.
2017
Expanded globally; first US retail clients across Walmart and Hot Topic programs.
2020
Scaled to 100+ brand partners; launched E-Commerce 360° and Dropship practices.
2024
Launched AI Automation Operations — bringing intelligent process automation to fashion retail back-office.
What We Do

Six Core Service Lines.
One Seamless Operation.

06
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Art Proofing
01

Art Proofing

Industry-expert proofing artists with decade-long experience in licensed and custom artwork, integrated into your design-to-production workflow.

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Accounting
02

Accounting Operations

Full-spectrum financial management: AP/AR, bookkeeping, reconciliation, SAP services, financial reporting, and Virtual CFO.

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Dropship
03

Dropship & Pass-Through Management

Complete ownership of dropship and pass-through programs — from PO receipt to final delivery, with real-time inventory visibility.

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Supply Chain
04

Supply Chain Operations

End-to-end supply chain optimization — sourcing, procurement, inventory management, logistics, warehousing, and global trade compliance.

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E-Commerce
05

E-Commerce 360° Management

Complete e-commerce operations — storefront management, order fulfillment, customer service, reverse logistics, and digital marketing.

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New
AI Automation
06

AI Automation Operations

Intelligent process automation eliminating operational bottlenecks — transforming document processing, order management, and AP/AR through AI-powered workflows.

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New Service · 2024

AI Automation
Operations

Combine deep industry expertise with cutting-edge AI to transform how fashion retail businesses manage their processes — intelligent, automated, always on.

📄
Intelligent Document Processing
AI-powered extraction and routing of POs, invoices, and compliance documents.
⚡
Order Management Automation
Automated receipt, validation, routing and tracking for high-volume orders.
💳
AP/AR Automation
Accelerate financial close with AI-enhanced invoice matching and reconciliation.
📈
Supply Chain Intelligence
Predictive analytics, demand forecasting, and real-time risk alerting.
Typical Impact Metrics
Manual Processing Time Reduction80%
Data Entry Error Elimination90%+
Invoice Cycle Acceleration70%
Compliance Doc Accuracy99%
Reporting TurnaroundDays → Real-time
Implementation Timeline4–8 Weeks
Book an AI Consultation
Licensed Merchandise We Power

Sports. Movies. Gaming. Music.
From License to Last Mile.

Work With Us
Sports jerseys
Sports
Team Jerseys & Fan Apparel
Entertainment
Movies & TV
Franchise Collectibles
Gaming
Gaming
Esports & Title Merch
Music
Music
Tour & Artist Programs
Lifestyle
Lifestyle
Brand-Licensed Fashion
🏆 Sports
🎬 Movies & TV
🎮 Gaming
🎵 Music
✨ Lifestyle
Best Seller
Sports jerseys
Sports — NFL / NBA / MLB / NHL
Licensed Team Jerseys & Replica Uniforms
Full retail programs for major league and collegiate team apparel — from design and art approval through fulfillment to Walmart, Kohl's, Hot Topic and 20+ retail chains.
Get a Quote
Headwear
Caps
Headwear
Licensed Caps & Headwear
Snapbacks, dad hats and beanies licensed for NFL, NASCAR, Army and more.
Apparel
Sports tee
Apparel
Fan Tees & Graphic Apparel
Screen-printed and sublimated fan tees for major sports franchises, distributed nationally.
Fan Gear
Fan gear
Fan Gear
Stadium & Fan Accessories
Flags, pennants, drinkware, keychains — complete fan accessory programs across all major sports.
Licensed IP
Entertainment merch
Entertainment — Warner Bros · DC · NBC
Movie & TV Franchise Programs
End-to-end management for Warner Brothers, DC Comics, Betty Boop, Popeye and more — from art approval through retail delivery to Hot Topic, Spencer's and mass retail.
Get a Quote
Collectibles
Collectibles
Collectibles
Character Figures & Collectibles
Licensed figures and collectibles for major franchise IP — retail-ready packaging.
Apparel
Character tees
Apparel
Character Tees & Fan Apparel
Graphic tees and hoodies featuring licensed movie and TV characters — art-approved and print-ready.
Pop culture
Pop Culture
Novelties & Fan Products
Mugs, posters, pins and accessories for Hot Topic, Spencer's, Urban Outfitters.
Esports
Esports merch
Gaming — Gears of War & Major Titles
Video Game & Esports Programs
Licensed apparel, accessories and collectibles for Gears of War and major gaming IP — from art approval to retail distribution in Walmart, GameStop and specialty channels.
Get a Quote
Jerseys
Esports jersey
Esports Apparel
Esports Team Jerseys
Official team jerseys and performance apparel for top esports organizations.
Accessories
Gaming accessories
Gaming Accessories
Gaming Gear & Accessories
Licensed gaming accessories and co-branded gear distributed to mass and specialty retail.
Collectibles
Collectibles
Game Title Collectibles
Figurines, art prints, limited-run collectibles for major game franchises — packaged retail-ready.
Tour Merch
Concert
Music — Artist & Label Programs
Concert Tour & Artist Merchandise
From tour tee design to venue-day delivery — full-service artist merchandise operations including e-commerce, pop-up retail and major retail distribution.
Get a Quote
Apparel
Band tee
Apparel
Band & Artist Tees
Officially licensed artist and band tees — screen printed, DTG, sublimation available.
Collectibles
Vinyl
Collectibles
Vinyl & Fan Collectibles
Vinyl box sets, limited editions, fan club exclusives — packaged and fulfilled D2C and retail.
Music accessories
Accessories
Music-Licensed Accessories
Hats, pins, patches, bags — full licensed accessories for music brands and artists.
Brand Licensing
Lifestyle brand
Lifestyle — Ford · Pepsi · Goodyear · NASA
Lifestyle & Brand-Licensed Merchandise
Licensed apparel and accessories for iconic lifestyle brands — Ford, Chevrolet, Pepsi, Mountain Dew, Goodyear, Mack Trucks — retailed at Walmart, TJ Maxx, Ross and 15+ chains.
Get a Quote
Apparel
Brand apparel
Brand Apparel
Brand-Licensed Apparel Lines
T-shirts, hoodies, jackets featuring iconic brand marks — Ford, Chevy, Pepsi and more.
Streetwear
Streetwear
Streetwear
Streetwear & Urban Brand Lines
On-trend streetwear with global lifestyle brands — designed for Gen Z retail channels.
E-commerce
E-Commerce
D2C & Online Brand Stores
Dropship and pass-through programs for brand-licensed merchandise via Amazon and brand.com.
Warner Brothers·DC Comics·Gears of War·NASA·Ford·Chevrolet·Pepsi·Mountain Dew·Betty Boop·NBC·US Army·Top Ramen·Polaroid·Goodyear·Mack Trucks·Cup Noodles·7UP·Popeye· Warner Brothers·DC Comics·Gears of War·NASA·Ford·Chevrolet·Pepsi·Mountain Dew·Betty Boop·NBC·US Army·Top Ramen·Polaroid·Goodyear·Mack Trucks·Cup Noodles·7UP·Popeye·
Client Voices

What Our Partners Say

Trusted by manufacturers, suppliers, and licensors across North America and Europe.

MerchServe completely transformed our dropship program for Walmart. Their team took full ownership of our PO management and reduced our processing errors to near zero. The results were immediate and measurable.
JM
James Mercer
VP of Operations
We've worked with several offshore operations partners over the years — MerchServe is on a completely different level. Their art proofing team understands licensed IP the way an in-house team would. Turnaround times are exceptional.
SR
Sarah Reynolds
Director of Licensing
Their AI automation rollout saved us 3 full-time employees' worth of manual invoice processing. The implementation was smooth — 6 weeks start to finish — and the ROI was visible within the first month.
DK
David Kim
CFO
MerchServe handles our entire Hot Topic and Spencer's program — art approvals, supply chain, and fulfillment. We've grown 40% YoY on those channels thanks to the operational bandwidth they give us.
AL
Amanda Liu
Head of Retail Partnerships
The accounting operations team is incredibly thorough. Our SAP reconciliation used to take 3 days end-of-month — now it's done in hours. Having a Virtual CFO-level partner at this price point is remarkable.
TW
Tom Whitfield
Finance Director
Running a licensed gaming merch program is complex — licensing, compliance, retail routing. MerchServe handled all of it for our Gears of War line. They're a genuine extension of our team, not just a vendor.
MR
Marcus Roth
Brand Manager
Impact Stories

Case Studies &
Proven Results

Start Your Story
Walmart Dropship Program
"They took complete ownership — we just focused on growth."
Dropship
Supply Chain
Walmart
Scaling a Walmart Dropship Program from 200 to 2,000+ Daily Orders
A leading fashion supplier needed to 10× their Walmart dropship capacity without growing headcount. MerchServe embedded a dedicated operations team to handle end-to-end PO management, routing, and compliance.
10×
Order Volume
99%
On-Time Rate
0
Headcount Added
8wk
Ramp Time
Read Full Case Study
AI Invoice Automation
80% reduction in manual processing time.
AI Automation
Accounting
AI-Driven Invoice Automation for a Mid-Size Importer
Manual AP/AR processing was creating a 3-day close cycle and 4% error rate. Our AI automation layer cut cycle time by 80% and errors to near zero in under 6 weeks.
80%
Faster Close
<1%
Error Rate
6wk
Go Live
Learn More
Licensed Art Proofing
Art approval time reduced from 12 days to 48 hours.
Art Proofing
Warner Bros · DC
Streamlining Licensed Art Approvals for a Top-5 Licensor
Art approval delays were costing weeks per season. MerchServe embedded expert proofing artists directly into the client's approval pipeline, cutting turnaround from 12 days to 48 hours.
48hr
Approval Cycle
6×
Throughput
100%
Compliance Rate
Learn More
E-Commerce 360
40% YoY growth — zero additional internal headcount.
E-Commerce
Hot Topic · Zumiez
E-Commerce 360° for a Licensed Apparel Supplier
Took full ownership of storefront management, order routing, and customer service for a licensed apparel brand selling across Hot Topic, Zumiez, and direct DTC channels.
40%
YoY Growth
3
Channels Managed
98%
CSAT Score
Learn More
Our Direction

The principles that guide everything we do

Our Vision

To be the world's most trusted partner for fashion retail operations.

Where every program we touch runs with precision, every client grows with confidence, and every promise we make is one we keep.

Client First, Always
We don't just serve clients — we embed ourselves in their success, treating every program as if it were our own.
Operational Mastery
Decade-deep expertise across every function — from art proofing to AI automation — delivered without compromise.
Built for Scale
We grow as our clients grow, with the infrastructure, talent, and technology to handle whatever comes next.
Our Mission

To give fashion retail businesses back their most valuable resource — time.

By taking complete, expert ownership of their operations, we free our clients to focus on what only they can do: build great brands and grow remarkable businesses.

Seamless Ownership
We don't advise from the sidelines. We step in, take responsibility, and deliver results end to end.
Precision at Every Layer
From a single invoice to a 10,000-unit program, the standard of execution never wavers.
Partnership Over Vendor
We measure our success by our clients' outcomes, not our own outputs.
Trusted By Programs Serving
The World's Most Recognized Retail Brands & Licensing Partners
Walmart
Macy's
Kohl's
Hot Topic
GAP
Old Navy
Urban Outfitters
Zumiez
TJ Maxx
Forever 21
Rue21
Ross
Dolls Kill
Tractor Supply
Lids
Zulily
Meijer
Buckle
Spencer's
Family Dollar
Warner Brothers
DC Comics
NASA
Ford
Chevrolet
Pepsi
Mountain Dew
Goodyear
NBC
Army
Navy
Air Force
Betty Boop
Polaroid
Top Ramen
Cup Noodles
7UP
Popeye
Get In Touch

Let's build something extraordinary together.

Operations Office
Prius Heights, 8th Floor, Plot 10 & 11
Sector 125, Noida, UP 201303, India

+120-491-7408  ·  hr@merchserveglobal.com
Corporate Office
B-65, Lower Ground Floor, Dayanand Colony
Lajpat Nagar IV, New Delhi - 110024

+91 99109 24330  ·  hr@merchserveglobal.com
Business Hours
Monday – Friday: 6:00 PM – 6:00 AM IST
Saturday & Sunday: Closed