Aerial view of a container ship being loaded at a port Warehouse racks stacked with cartons Packed football stadium under floodlights Designer reviewing artwork on a large screen Apparel hanging on a retail rack Financial reports and charts on a desk Operations team working together at their computers

MerchServe Global: The strength behind your merchandise

Art proofs, purchase orders, dropship, supply chain, accounting and AI automation for fashion and licensed merchandise suppliers selling into North America, Europe and the UAE. One team, from license to last mile.

Operating since 2015 from Noida and New Delhi, with a partner office in the UAE.

PO 48213Licensed fan tees, Walmart dropship
2,400units
  1. License art approved48 hrs
  2. PO received and validatedSame day
  3. Routed and compliance-checkedOn time
  4. Shipped to end customerTracked
  5. Invoice matched and reconciledClosed
Every step owned by our teamHandled
10+years in operation
100+global brand partners
30+retail clients served
5countries of operation

Programs we manage ship to

  • Walmart
  • Macy's
  • Kohl's
  • Hot Topic
  • GAP
  • Old Navy
  • Urban Outfitters
  • Zumiez
  • TJ Maxx
  • Ross
  • Spencer's
  • Lids
  • Meijer
  • Tractor Supply
  • and 20+ more

Seven service lines, one team.

Take one function off your plate or hand us the whole program. Our people work inside your systems, to your retailers' compliance rules, on your hours.

Art proofing

Proofing artists with a decade of licensed and custom artwork experience, working inside your design-to-production workflow.

  • Licensor submissions
  • Print-ready files
  • Style guide compliance

Accounting operations

Day-to-day finance run to a monthly close you can rely on, with reporting your leadership can act on.

  • AP, AR and bookkeeping
  • Reconciliation and SAP services
  • Financial reporting and Virtual CFO

Dropship and pass-through

We own your dropship and pass-through programs from PO receipt to final delivery, with inventory you can see in real time.

  • PO management and routing
  • Retailer portal compliance
  • Chargeback prevention

Supply chain operations

Sourcing to delivery, run to keep stock moving and landed cost under control.

  • Sourcing and procurement
  • Inventory, logistics and warehousing
  • Global trade compliance

E-commerce 360°

Your online channels run end to end, from the storefront to the return.

  • Storefront and listings
  • Fulfillment and customer service
  • Reverse logistics and digital marketing

AI automation operations

AI workflows that take the manual work out of documents, orders and AP/AR, set up and run by people who know the process.

  • Document processing
  • Order automation
  • Invoice matching

Agentic360

AI agents that run business workflows for small and mid-size companies, so you can grow without adding headcount.

  • Retail and e-commerce
  • Logistics and supply chain
  • Any industry
New in 2026

Agentic360 puts AI agents to work in your business.

Built for SMBs in fashion, retail, e-commerce and logistics. Agents take on the repetitive work between your systems, and our team sets them up, watches them and keeps them accurate.

Talk to us about Agentic360
  • Order and PO agentsRead, check and route incoming orders across channels.
  • Finance agentsMatch invoices, chase payments and prepare the close.
  • Operations agentsTrack shipments, flag exceptions and update your team.

AI automation, run by people who know the process.

Tools alone don't fix a broken back office. We combine a decade of retail operations knowledge with AI workflows that work from day one and keep working.

Intelligent document processingPOs, invoices and compliance documents read, checked and routed automatically.
Order management automationHigh-volume orders received, validated, routed and tracked without re-keying.
AP/AR automationA faster close through AI-assisted invoice matching and reconciliation.
Supply chain intelligenceDemand forecasts and early warnings on stock and delivery risk.
Typical results for our clients
Manual processing time−80%
Data entry errors removed90%+
Invoice cycle time−70%
Compliance document accuracy99%
Reporting turnaroundReal time
Time to go live4–8 weeks

Results vary with process maturity and volumes. We benchmark your baseline before we start.

Book an AI consultation

Licensed merchandise, from license to last mile.

Sports, entertainment, gaming, music and lifestyle brands. We know the approval cycles, the retailer rules and the calendar pressure that come with licensed product.

Sports jerseys on display

NFL, NBA, MLB, NHL and collegiate

Team jerseys and fan apparel

Full retail programs for league and collegiate apparel, from design and art approval through fulfillment to Walmart, Kohl's, Hot Topic and 20+ chains.

  • Caps and headwearSnapbacks, dad hats and beanies for NFL, NASCAR, Army and more.
  • Fan teesScreen-printed and sublimated tees, distributed nationally.
  • Fan accessoriesFlags, pennants, drinkware and keychains.
Get a quote
Licensors and brands behind the programs we support
  • Warner Brothers
  • DC Comics
  • NASA
  • Ford
  • Chevrolet
  • Pepsi
  • Mountain Dew
  • Goodyear
  • NBC
  • US Army
  • Betty Boop
  • Polaroid
  • Top Ramen
  • Mack Trucks
  • 7UP
  • Popeye

What changes when we take over.

Four programs, four starting points. The common thread: more volume, fewer errors and no extra headcount on the client's side.

Warehouse with stacked cartons

Dropship and supply chain for a Walmart supplier

From 200 to 2,000+ Walmart dropship orders a day

A leading fashion supplier needed ten times the dropship capacity without hiring. We embedded a dedicated team to run PO management, routing and compliance end to end.

10×order volume
99%on-time rate
0headcount added
8 wksto full ramp

AI automation and accounting

AI invoice automation for a mid-size importer

Manual AP/AR meant a 3-day close and a 4% error rate. Our automation layer cut cycle time by 80% in under six weeks.

80%faster close
<1%error rate
6 wksto go live

Art proofing for a top-5 licensor

Art approvals from 12 days to 48 hours

Approval delays were costing weeks every season. Our proofing artists joined the client's approval pipeline directly.

48 hrsapproval cycle
6×throughput
100%compliance

E-commerce 360° for a licensed apparel supplier

40% growth across Hot Topic, Zumiez and DTC

We took over storefronts, order routing and customer service across three channels, with no new internal hires.

40%YoY growth
3channels run
98%CSAT

In our clients' words.

Manufacturers, suppliers and licensors across North America and Europe. Scroll for more.

They took full ownership of our Walmart PO management and brought processing errors to near zero. The results were immediate.James MercerVP of Operations
Their art proofing team understands licensed IP the way an in-house team would. Turnaround times are exceptional.Sarah ReynoldsDirector of Licensing
The AI rollout saved us three full-time roles' worth of invoice processing. Six weeks start to finish, ROI in the first month.David KimCFO
They run our Hot Topic and Spencer's program end to end. We've grown 40% year on year on those channels.Amanda LiuHead of Retail Partnerships
Our SAP reconciliation used to take three days at month end. Now it's done in hours.Tom WhitfieldFinance Director
Licensing, compliance, retail routing for our Gears of War line. They're an extension of our team, not a vendor.Marcus RothBrand Manager

A decade inside global fashion retail.

Founded in 2015 and operating globally since 2017, MerchServe Global is a managed services partner for fashion retail manufacturers, suppliers and licensors. We don't advise from the sidelines. We embed in your operation and take responsibility for the result.

Our operations office is in Noida, our corporate office in New Delhi, and we serve programs for Walmart, Macy's, Kohl's, Hot Topic and 20+ retail chains across North America, Europe and the UAE.

Talk to our team
MerchServe Global team at workStrategy session
  1. 2015

    Founded in Delhi. First fashion retail operations programs launched.

  2. 2017

    Went global with first US retail clients on Walmart and Hot Topic programs.

  3. 2020

    Passed 100 brand partners. Launched E-commerce 360° and dropship practices.

  4. 2024

    Launched AI Automation Operations for the fashion retail back office.

  5. 2026

    Launched Agentic360, AI agent-based automation for SMBs in retail, e-commerce and logistics.

Our vision

To be the most trusted partner in fashion retail operations.

Client first, always
We treat every program as if it were our own.
Operational mastery
Decade-deep expertise, from art proofing to AI automation.
Built for scale
The people, infrastructure and technology to grow with you.

Our mission

To give retail businesses back their most valuable resource: time.

Seamless ownership
We step in, take responsibility and deliver end to end.
Precision at every layer
One invoice or a 10,000-unit program, the same standard.
Partnership over vendor
We measure success by your outcomes, not our outputs.

Tell us what's slowing your operation down.

Share the program or process. We'll come back within one business day with how we'd take it on.

Operations office

Prius Heights, 8th Floor, Plot 10 & 11
Sector 125, Noida, UP 201303, India

+120-491-7408

Corporate office

B-65, Lower Ground Floor, Dayanand Colony
Lajpat Nagar IV, New Delhi 110024

+91 99109 24330

UAE partner office

United Arab Emirates, serving UAE and GCC markets

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