Services How we work AI & Agentic360 Results About Careers Talk to us

+91 99109 24330
hr@merchserveglobal.com

Managed back-office operations · Since 2015

The strength behind your merchandise.

We run the work between a purchase order and a satisfied retailer: art approvals, order and dropship management, supply chain, accounting and e-commerce. Built for fashion and licensed-merchandise suppliers selling into North America, Europe and the UAE.

Book a consultation See our services
Fashion retail
2015Founded
20+Retail chains served
7Service lines
3Regions: N. America, Europe, UAE
Programs delivered into
WalmartMacy'sKohl'sHot TopicTJ MaxxRossUrban OutfittersZumiezSpencer'sMeijerTractor SupplyLidsOld NavyRue21 WalmartMacy'sKohl'sHot TopicTJ MaxxRossUrban OutfittersZumiezSpencer'sMeijerTractor SupplyLidsOld NavyRue21
Warehouse aisles stocked with cartons
Why suppliers work with us

Retail rewards precision. We supply it.

Selling into large retailers means rules, deadlines and penalties. We take ownership of the operational detail so your team can focus on product and accounts.

1

Retailer compliance is unforgiving

Late ship notices, wrong labels and missed ship windows turn into chargebacks. We work to each retailer's routing guide, every order.

2

Licensed product adds a second approval chain

Licensor style guides, art submissions and resubmissions slow production. Our proofing artists know what gets approved first time.

3

Seasonal peaks don't match your headcount

We scale trained teams up for back-to-school and holiday, then down again, without you hiring or laying off.

What we do

Seven service lines. One accountable team.

Take one service or combine several. Each runs on documented procedures, agreed SLAs and daily reporting.

Designer workstation with design software01

Art Proofing

Licensor-ready, first time

Proofing artists who know licensor style guides prepare, check and track artwork through approval, so production isn't waiting on a resubmission.

  • Licensed & custom art
  • Tech packs
  • Approval tracking
Stacked shipping cartons ready for dispatch02

Dropship & Pass-Through

PO to proof of delivery

We receive and validate retailer orders, manage ship notices and invoices, and chase exceptions, so orders ship on time and chargebacks stay low.

  • Order validation
  • ASN & invoicing
  • Chargeback control
Container ship at port03

Supply Chain Operations

Factory to shelf

Purchase order follow-up, production tracking, inventory control and logistics coordination with your factories, forwarders and 3PLs.

  • PO tracking
  • Inventory
  • Logistics
Accountant reviewing financial documents04

Accounting Operations

Clean books, faster close

Accounts payable and receivable, reconciliations, month-end close, SAP support and management reporting, up to a Virtual CFO service.

  • AP / AR
  • Month-end close
  • Virtual CFO
Online shopper paying by card on a laptop05

E-Commerce 360°

Storefront to doorstep

Marketplace and storefront listings, order fulfilment, customer service and returns, run as one process instead of four.

  • Listings
  • Customer service
  • Returns
Operations analytics dashboard06

AI Automation Operations

Less keying, fewer errors

Automated document capture, order and invoice matching, and exception queues, built into the processes we already run for you.

  • Document capture
  • Matching
  • Exception queues
Technology professionals in a data centre07
New · 2026

Agentic360

AI agents for growing businesses

AI agents that carry out routine business workflows for small and mid-sized companies in retail, e-commerce and logistics. Our operations team designs, supervises and improves them, so you grow without adding headcount.

  • Fashion & retail
  • E-commerce
  • Logistics
  • Supply chain
Ask about Agentic360
How we work

From first call to steady state.

A structured transition means nothing is dropped when work moves to our team. Timings below are typical; we agree yours at the start.

Discover

Weeks 1–2

We map your processes, volumes, retailer rules and systems, and agree SLAs and reporting.

Transition

Weeks 3–6

Our team shadows yours, then takes over under supervision. Every task gets a written SOP.

Run

Ongoing

Daily delivery against SLAs, working hours that overlap with your time zone, and one accountable manager.

Improve

Every quarter

Root-cause reviews of errors, automation of repetitive steps, and a cost review with you.

Two colleagues celebrating a result at work

Dedicated team

A named team working only on your account.

Shared pod

Specialists shared across clients, for lower volumes.

Project

Fixed-scope work: clean-ups, migrations, automations.

AI Automation & Agentic360

Automation where it pays. People where it matters.

We automate the repetitive steps in the processes we run, and keep trained people on the exceptions. You get the speed of automation without losing control.

Purchase orders read and keyed automatically
Invoices matched to orders and receipts
Retailer portals checked for new orders
Exceptions routed to the right person
Daily status reports produced on time
Every automated step logged for audit
Book an automation review
IN

Document arrives

PO, invoice or packing list by email, EDI or retailer portal

AI

AI extracts the data

Header, lines, quantities, prices and dates

✓

Rules check it

Matched against orders, price lists and retailer requirements

QA

Our team handles exceptions

Anything that doesn't match is reviewed by a person

OUT

Posted to your system

Into your ERP or accounting system, with a full audit trail

Categories we support

From license to last mile.

Apparel, accessories and lifestyle products, both licensed and private label, across mass, specialty and online retail.

Rail of coloured t-shirts
Licensed apparelEntertainment, gaming, music and brand programs
Graphic printed t-shirt
Graphic teesScreen print, DTG and sublimation
Jacket on a hanger
Fashion & outerwearSeasonal ranges
Knitwear on a rail
Knitwear & basicsPrivate label and core lines
Boutique clothing store interior
Retail programsMass, specialty and off-price
Licensed programs we have supported include Warner Bros., DC Comics, Gears of War, NBC, Betty Boop, Popeye, NASA, Ford, Chevrolet, Goodyear, Mack Trucks, Pepsi, Mountain Dew, 7UP, Polaroid and the US Armed Forces.
Results

Measured in orders shipped, not hours billed.

Selected engagements. Client names are withheld under confidentiality.

Fulfilment centre
Dropship · Mass retail

Scaling a dropship program tenfold without new hires

A fashion supplier needed to grow daily dropship orders from about 200 to over 2,000. We took over order management, routing and compliance.

10×Volume
99%On time
8 wkRamp-up
Analytics on a laptop screen
AI automation · Accounting

Invoice processing automated for an importer

Manual AP took three days at month-end with a 4% error rate. An automation layer with human exception review cut both.

80%Less manual time
<1%Error rate
6 wkTo go live
Designer sketching layouts
Art proofing · Licensing

Licensed art approvals from 12 days to 48 hours

Approval delays were costing weeks each season. Our proofing artists joined the client's approval workflow directly.

48 hrApproval cycle
6×Throughput
Shopping bags
E-commerce 360° · Specialty retail

Running three sales channels for a licensed apparel brand

We manage storefronts, order routing and customer service across two specialty retailers and the brand's own site.

40%Year-on-year growth
3Channels
Team working together at laptops Team briefing
2015EST.
Who we are

A decade inside global fashion retail.

MerchServe Global was founded in Delhi in 2015. We work from Noida and New Delhi as an extension of our clients' own teams, for suppliers, manufacturers and licensees serving more than 20 retail chains in North America, Europe and the UAE.

Vision

To be the most trusted operations partner in fashion retail.

Mission

To give our clients back their time by taking full, expert ownership of their operations.

2015Founded in Delhi; first fashion retail programs launched.
2017Went global through a partnership with a North Carolina company.
2019Client base extended to Texas, California, Indiana and Mexico.
2020E-Commerce 360° and dropship practices launched.
2024AI Automation Operations launched.
2026Agentic360 launched for small and mid-sized businesses.

Build a career in global retail operations.

We hire and train people in art proofing, order management, supply chain, accounting and automation.

View open roles
Get in touch

Tell us what's slowing your operation down.

We reply within one business day with next steps and, if useful, a short call.

Thank you. Your message has been sent and a member of our team will reply within one business day.
Your message couldn't be sent. Please email us at hr@merchserveglobal.com.

Operations office

Prius Heights, 8th Floor, Plot 10 & 11
Sector 125, Noida, UP 201303, India

Corporate office

B-65, Lower Ground Floor, Dayanand Colony
Lajpat Nagar IV, New Delhi 110024, India
+91 99109 24330

UAE partner office

United Arab Emirates · serving UAE and GCC markets

Email

hr@merchserveglobal.com